Exactly how many brains are now actually required in changing a lamp? Yes, that’s one question you surely got to answer yourself when you recall the term, Digital Marketing. Unlike every business around, the agencies set as much as serve Digital Media, Online Marketing or Mobile Marketing services plays on the basis of ideas and not rules or competencies. And in last three years, these agencies have been mushrooming at a rapid pace. Nevertheless the question is, what makes Digital Marketing a hotcake business for entrepreneurs today? What, in the world, has made Digital marketing one of the fastest growing aspects of advertising?
Digital platforms communication or Digital Media is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research indicates that the most crucial and influential consumers continue engaging with digital media even when watching TV. To be truly effective, a brand’s integrated marketing strategy must incorporate digital marketing from the start. And, to help keep pace Digital Branding and Design solutions with digital’s huge influence on consumers’media habits, advertisers need to do more than extend their offline campaigns into the digital marketing space.
In the last couple of months, the Indian digital marketing industry has seen quite a few activities in the digital advertising market. However, the backdrop dates back again to 2008, once the buzzword in the Indian online industry was online marketing and digital marketing agencies and advertising networks were at the helm of affairs. From the VCs to budding entrepreneurs, the company minded techies were gung ho about digital advertising space in India. But post 2009, this interest took a dip and we saw new kinds of online businesses getting more interest from VCs along with entrepreneurs. Most them helped in sprouting of Online Retail or E-commerce which in layman language we regard as Online Selling business.