Online video marketing is all the rage right now and is showing every sign of continuing to grow for the foreseeable future. Which means that you almost certainly need to include video marketing in your mix. Here’s a quick introduction to what you need to accomplish to make sure your video marketing works well for you.
Choose your topic wisely
Video can rank in both Google and YouTube so you need to check both before you choose how much competition there is and therefore how much effort you will need to place into promoting the video to obtain a decent return.
If YouTube has a lot of videos with the same – or similar – title as your proposed video that’s a good sign (you can check the views to verify that) but entails it will require more effort to increase above them. On the other hand if there are few – if any video marketing phoenix – competitng videos that will be better to rank for but is almost certainly a much smaller market. Six of just one, half a dozen of one other in a lot of case.
If Google doesn’t have a video on the very first 2 or 3 pages, that’s why not a good sign, maybe not. The phrase could possibly be available for a movie to storm onto page one or it might be a phrase status almost zero possibility of addressing the very first page regardless of how much you focus on it.
I understand I’m hedging my bets but there actually are no hard and fast rules and you have to experiment.
Nevertheless, lower competition is usually simpler to rank for and “lower” competition can be a bigger number for videos than regular written content.