Online video marketing is all the rage right now and is showing every sign of continuing to grow for the foreseeable future. Meaning that you most likely need to incorporate video marketing in your mix. Here’s a quick introduction to things you need to do to make sure your video marketing works well for you.
Choose your topic wisely
Video can rank in both Google and YouTube so you will need to check on both before you decide just how much competition there is and therefore just how much effort you will need to put into promoting the video to acquire a decent return.
If YouTube has quite a bit of videos with exactly the same – or similar – title as your proposed video that is clearly a good sign (you can check the views to ensure that) but entails it can take more effort to rise above them. On the other hand if you will find few – if any – competitng videos that will be better to rank for but is most likely a much the best phoenix video production smaller market. Six of one, six of another in a lot of case.
If Google doesn’t have a video on the initial several pages, that’s perhaps a good sign, maybe not. The phrase might be spacious for a video to storm onto page one or it is actually a phrase where you stand almost zero chance of getting to the initial page no matter how much you work with it.
I am aware I’m hedging my bets but there really are no hard and fast rules and you have to experiment.
Nevertheless, lower competition is usually better to rank for and “lower” competition can be a bigger number for videos than regular written content.