Much like publishing articles on credible article directories, guest posting can help you advocate your platform.
With guest posting, you can achieve the next:
Network with fellow experts in your niche
Foster your credibility and authority
Boost your visibility and reach in your niche
Interact with new readers to cultivate your readership
Provide unique backlinks to guest posts your blog or website
When writing a guest post …
Just like publishing articles on EzineArticles.com, guest posting is most successful with quality, informative content. Don’t forget to provide a Resource Box or brief author biography that gives information regarding you, your organization, and how readers can further relate to you (i.e., a link).
Here are some additional tips to bear in mind when writing a guest post:
You’re entering another expert’s territory – make sure your piece has topnotch value to genuinely represent you and your brand.
Scope out their audience! Provide benefit-oriented content for their needs and wants.
Format content into easily digested chunks. Write in succinct paragraphs along with use bolded headers and lists.
Use active language and anecdotes to convey your point – have you been the stuffy guest or are you currently the life of the party? (Be the latter!)
Should you take into account allowing guest posting to your website?
Yes – but tread carefully! It could take a little time to create relationships with credible experts in your niche. Place quality checks on the way to avoid plagiarism and proofread all content just before adding it your website. Once you’ve made those contacts, maybe you are able to pull from a regular stream of original and diverse content for your blog or website. This steady stream creates “stickiness” (visitors stay in your website) and increases your audience return rate.
Maybe you have found success with guest posting – either while the guest or publishing a guest post? What pros and cons do you foresee (or have experienced) in guest posting? What additional recommendations can you offer? Let us know – we’d love to know from you!