events and functions are necessary for companies to attain their public-consumers, trade partners, investors, suppliers and employees. Previously, companies usually formed committees to handle and organize their functions and events.
With today’s fast-paced corporate environment, however, companies can’t afford to offer select employees additional workload that could bring them away from their primary responsibilities while the need to hold functions and events increases to generate publicity and launch information dissemination campaigns.
The Emergence of Function and Event Planners
Thus, events and functions a comparatively new profession emerged–the event planners, otherwise known as function planners, event organizers, meeting managers, conference coordinators and special event coordinators.
The key responsibilities of event planners are to plan and organize events. From corporate functions such as trade shows, product launch, sales conference, and annual conventions to competitions, festivals and award nights to grand celebrations like anniversaries and Christmas parties.
Company Event Planning Requires Careful Preparation
Event planning encompasses conceptualization (motif and program flow), budgeting, logistics preparation and implementation. This career requires communication, organization and time management skills as this profession entails substantial coordination and management. Logistics, for one, includes selection and reservation of event sites, acquisition of permits, décor, manpower, entertainment, equipment, facilities, tables and chairs, security, guests, food, transportation, parking and cleanup.
With event planners, corporations have the ability to hold various events and corporate functions and never having to handle the intricate details. Commissioned on a per project basis, companies do not need to retain employees for these specific functions. With the right event planning & event management techniques, these companies can help you save time and wasteful funds, prioritising your essential requirements while broadening your opportunities to secure the right venue(s) and suppliers.
The key to a good event is a good function planner!